A Festivus for the rest of us

The Holidays are always a weird period of time. The stress, the crowds, the time spent with relatives; all of it can be overwhelming. For that reason, I loved the idea of Festivus, the Costanza Christmas, featuring a Spartan yet emblematic aluminum pole. Well, a marketing genius at The Wagner Companies, a hand railing manufacturer, decided to sell a Festivus line of poles for the season.

The Milwaukee-based maker of hand-railing components is bringing back its line of Festivus poles for the holiday season. The company had plenty of metal rails on hand already and launched the product last year on a whim.

"We did it mainly as a lark. We never looked at it as a tremendous moneymaking scheme," said Tony Leto, the firm's executive vice president of sales and marketing. "But in many ways, Festivus is taking on a life of its own."

Wagner, which made $15 million last year from products including handrail brackets and pipe elbows, earned only a few thousand dollars from Festivus pole sales. Leto said the company received some media publicity upon launch of the poles but he credits bloggers with strong "Seinfeld" loyalties for spreading the news far and wide.

Wagner sold about 250 poles in 2005, with around 100 sales coming from the firm's 120 employees. This season, it sold about 300 poles by mid-December and was on pace to sell twice that number by Saturday, said Leto, whose claim to fame is that he shared a drama class with Jerry Seinfeld at Queens College in New York.

Wagner offers a 6-foot Festivus pole for $38 and a 2-foot-8-inch tabletop model for $30. The setup is simple: a hollow pipe, 1.9 inches in diameter, inserted into a collapsible aluminum base.

Too funny. And BTW, don’t most family holidays have an airing of grievances or that just my clan...