You know - for the kids...

Wednesday, November 05, 2008

The kids are alright

From CNN:

Vote by Age
Total Obama McCain Other/No Answer
18-29 (18%) 66% 32% 2%
30-44 (29%) 52% 46% 2%
45-64 (37%) 50% 49% 1%
65 and Older (16%) 45% 53% 2%

Advertisers focus heavily on the under 30 demographic because they know that brand choices made in that age group tend to be the brand choices consumers stick with throughout life. In that demo, you choose the beer, laundry detergent, and political party that you are likely to stick with for the rest of your life. If you are a Republican strategist plotting your party’s comeback, these numbers should make you yearn for a drink, presumably hemlock. Indeed, the two to one split to the Democrats portends a GOP exile that could last for years.

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